In today’s increasingly globalized world, the international influence of Chinese companies is growing at an unprecedented pace. BYD, a leader in the field of new energy vehicles, has become a “favorite” among many celebrities abroad. Recently, the renowned footballer Phil Foden, a top newcomer in the Premier League, also happily received a BYD Seal and shared photos of his new car on social media, praising it as “I love my new car!” BYD’s collaboration with English football players not only showcases Foden’s love for this new energy vehicle but also reflects the global recognition of BYD’s products.
It’s worth noting that Foden is not the first English player to drive a Seal. Last month, his teammate Kyle Walker also posted photos of his new BYD car on social media and gave it high praise, indicating that BYD’s celebrity fan base is growing.
BYD’s global performance is due to its strong capabilities. At home, it has achieved significant leadership, and its overseas sales are also impressive. In Thailand, BYD’s pure electric vehicles have a market share of over one-third; in Europe, the Dolphin model won the “2024 Best Car to Buy in Europe” award; and in Brazil, the Dolphin model sold out on its launch day. Behind these achievements is BYD’s deep cultivation and unremitting efforts in the global market. In the first half of 2024, BYD’s new energy vehicles overseas sold over 203,000 units, up 173.8% year-on-year, showcasing BYD’s competitiveness in the global market and heralding the arrival of a new era for Chinese new energy vehicle brands going global.
BYD is also actively promoting green development globally. Its “low-carbon lifestyle” concept is reflected in its global industrial chain layout. The production of the 8 millionth new energy vehicle at BYD’s Thai factory and the mass production of the Song PLUS DM-i champion edition at the Uzbekistan factory not only promote the upgrading and development of the local automotive industry chain but also lay a solid foundation for BYD’s global market strategy.
With its increasing international recognition and strength, BYD has successfully replaced Volkswagen as the official partner of the 2024 European Cup, becoming the first new energy vehicle brand to sponsor this world-class event.
Chinese new energy vehicle brands are now facing unprecedented development opportunities. Having surpassed Germany and Japan to become the world’s largest car exporter and maintaining a rapid growth momentum, they will face complex international market environments. However, with their profound internal strength and distinct advantages, Chinese new energy brands are bound to face opportunities and challenges head-on and take center stage on the global stage.
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