Zhong Wei: Fengxing must adhere to the technical route that truly solves user pain points.

Dongfeng Fengxing, as a traditional state-owned enterprise in China’s automotive industry, is actively responding to the challenges posed by the new energy trend. At the Chengdu Motor Show, Dongfeng Fengxing launched its first all-electric sedan, the Star Sea S7, marking its deep transition into the new energy vehicle sector. The Star Sea S7 has garnered market attention with its forward-looking technology, elegant design, and strong performance.

Dongfeng Fengxing’s new energy strategy not only focuses on technology but also emphasizes user experience and innovative marketing. Zhong Wei stated that Dongfeng Fengxing will continue to deeply understand user needs, adhere to technological innovation, and make efforts in product development, marketing, and overseas expansion to achieve greater market breakthroughs.

In terms of intelligence and electrification, Dongfeng Fengxing has accumulated a number of advanced intelligent technologies, such as the Star Watcher Head-Up Display System and the Fx-Drive Pilot Smart Driving System, which will help Dongfeng Fengxing establish a foothold in the new energy era.

Furthermore, Dongfeng Fengxing plans to increase its R&D investment in the coming years to accelerate technological innovation and achieve a broader product layout and market expansion. By 2025, Dongfeng Fengxing plans to launch 13 new energy products, covering SUVs, MPVs, and sedans in various market segments.

Dongfeng Fengxing’s new energy transformation is not just about technological innovation but also includes marketing and service system innovation. Dongfeng Fengxing hopes to build a user-centric brand by adhering to the principle of “All in User” and providing wholehearted service to users. At the same time, Dongfeng Fengxing is also focusing on the export strategy of China’s automotive market, promoting the brand’s healthy development in overseas markets through localized production, brand direct operation, and the improvement of overseas after-sales service systems.

In summary, Dongfeng Fengxing is actively addressing the challenges of the new energy era through technological innovation and market strategy adjustments, striving to become a leader in the new energy vehicle sector.