Dongfeng Nano Yu Yufeng: Continuous Innovation through Co-Creation, Expanding the “Mi Friends” Social Circle

Dongfeng Nano’s Yu Yufeng spoke about the establishment of the “Mi Friends” community and how to better support and participate in the co-creation of new vehicles with “Mi Friends” at the recent Chengdu Auto Show. The Dongfeng Nano 01 Refresh Edition is an upgraded version based on user feedback, mainly focusing on the enhancement of vehicle machine functions and other pain points. In addition, the co-creation edition is designed and transformed in collaboration with users, showcasing Dongfeng Nano’s desire to connect with young people. Yu Yufeng also emphasized the importance of going all out, aiming to move users through the passion and effort of the Dongfeng Nano team.

Moreover, Dongfeng Nano hosted the “Annual Mi Friends Conference” on its first anniversary, inviting users and fans from all over the country to participate. At this event, Dongfeng Nano officially launched the “Mi Friends” community rights renewal and service system upgrade initiative, aimed at enhancing the user experience through service upgrades, welfare festivals, and co-creation incentives. Dongfeng Nano also introduced the NAMMI Care service commitment, including services such as 7-day returnable exchange and lifetime warranty, to ensure the full-life cycle needs of “Mi Friends” using the vehicle.

These actions demonstrate Dongfeng Nano’s efforts in continuous innovation and improving the user experience, while also emphasizing the importance of establishing a close connection with users.